Website CMS - Real estate marketing
Client
Alfred Homes
Winchester, UK
Design
Hunter Design
Year
2022/2023
Alfred Homes, a prestigious house-building company, is renowned for creating exceptional, inspiring homes for 21st-century living. With a commitment to quality, style, craftsmanship, and environmental responsibility, Alfred Homes has established itself as a leader in the development of landmark properties. To showcase their latest real estate developments in the Winchester region,
To create interactive, visually appealing websites for their projects we realized an multi-site-setup based on the enterprise CMS Umbraco, which enables them to publish variouse Sites independently for their projects.
Challenge
Alfred Homes needed websites that not only reflected the high standards and bespoke nature of their properties but also provided an easy-to-use platform for updating content, including property availabilities and nearby amenities. The challenge was to implement a design that combined rich media, such as videos and high-quality visuals, with interactive elements like floor plans and location maps, while ensuring a seamless and responsive user experience across all devices.
Solution
Our team took the creative vision provided by Hunter Design and brought it to life using Umbraco CMS, an open-source content management system known for its flexibility and ease of use. We implemented a headless CMS architecture, which allowed us to separate the content management from the front-end presentation, resulting in a more dynamic and responsive website experience.
Interactive Design Integration
We integrated Hunter Design’s vision into a fully interactive website that included video content, compelling visuals, detailed floor plans, and location maps. The use of ReactJS ensured a responsive and fluid user experience, allowing the site to adapt seamlessly to various devices and screen sizes.
Interactive Maps
A notable feature of the website is the interactive map that showcases nearby amenities in relation to the properties. The map allows users to see the distance between the homes and local points of interest, with the flexibility for editors to add or modify these points as needed.
Headless-Architecture
Umbraco was used as a base for a headless architecture, which enables the separation of content management and front-end presentation.
User-Friendly Content Management
The Umbraco CMS was chosen for its robust yet user-friendly interface, making it simple for Alfred Homes' team to manage and update website content. This includes the ability to update property availabilities and add or edit points of interest on the interactive map.
Multi-Site-Setup
Running multiple sites for different properties in the same CMS.
Results
The websites for Langham Place & Greenwood and Kilmeston Close have successfully showcased Alfred Homes' developments, reflecting the brand's commitment to quality and craftsmanship. The responsive design and easy-to-use content management system have empowered Alfred Homes to keep their site up-to-date with minimal effort, ensuring that prospective buyers have access to the most current information.
The integration of interactive elements like video content, floor plans, and location maps has enhanced user engagement, providing a comprehensive and immersive experience for potential buyers. Additionally, the use of sustainable and energy-efficient technology is highlighted throughout the site, aligning with Alfred Homes' environmental ethos.